There's someone on my trail ...

Yes, indeed. It's a team as a matter of fact, not just "someone." It turns out that I lit the fire just in time: "Other" research on digital media is emerging -- and the study has been given the honor of "one of the first to model social influence in a virtual world." AHHH!! I have no one to blame but myself; I've been fiddling with this since I graduated. Well, it's going out. Better late than never ... besides, we can study the same field, right?